The stars are aligning to bring us America’s Next Top Senator – the ultimate monetisation of democracy, with ten cents from every vote going to the network brave enough to show it (probably Fox, teamed with Simon Cowell).
Why? First, there is the thirst for it. Witness the incredible ratings for the presidential debates: 52.4 million for the opening salvos between McCain and Obama, around 70 million for their deputies, the result of aggravated interest in Alaska’s then underexposed Lipstick Pitbull – it’s the narrative wotdunit, your honour; the unexpected twist that drew them in, eager for the next revelation. Ratings for American Idol are still strong (97.5 million votes in the series seven finale, around 40 million viewers), but the next big thing is clearly waiting to be discovered. In an era when broadcast networks will have to struggle all the harder for advertising dollars, any edge is a good one.
Second, the real world has provided the justification, and the perfect first test case. When a senator leaves their seat in mid-term, it is up to the state governor to appoint a replacement. The quest to fill Barack Obama’s shoes in Illinois is now soaked in scandal, after Rod Blagojevich was alleged to be holding the President-elect’s seat up for sale, or at least a quid-pro-quo. Either way, it feels like the Windy City at its gangster finest. (Blagojevich is also alleged to have threatened the financially imperilled Chicago Tribune after receiving critical editorials.)
It’s already up for grabs on eBay, so, what better way to restore public faith than to turn the whole process over to television? Let the people vote – direct democracy, fireworks in the sky and ageing politicians swapping punches in robot suits. Stay tuned for the readymade sequel – the ‘Mash-up in Manhattan’, as Hillary Clinton’s New York seat comes up for grabs. This has a long, if unpredictable life: senators can be quite old, and one could die at any moment, prompting a rush new season of the show. The unexpected twist, you see – the compulsive watchability of real life, realpolitik, as it happens. Watch this space.